Company

Fact Box
Year of Entry	2012
Latest Public Valuation	100M DKK (2019)
Revenue	30M DKK (2023)
Employees	45 (2023)
Website	www.plecto.com
Founders	Kristian Øllegaard Ales Kocjancic Steffen Bagge
Investors	Jan Lehrmann Jesper Buch East Coast Capital Nordic Eye

Plecto is a real-time performance dashboard for sales and customer service teams. It is a cloud-based solution that helps companies visualize their performance and motivate their employees. Plecto is used by companies all over the world, and it is especially popular in the call center industry.

I was one of the founders of Plecto, and I have been involved in the company since the beginning and served as CEO from 2012 to 2022.

Press

2022:

• Finans.dk: Topchef takker af: »Jeg føler ikke længere, at jeg er den rigtige til mit eget job«

2020

• Børsen: Plecto-direktør: KPI'er er alt andet end pisk-gulerod-ledelse

2019:

• Børsen: Tid til at dræbe janteloven og motivere dine medarbejdere
• Finans.dk: Kristian Øllegaard blev smidt ud af studiet - nu har hans virksomhed succes i USA
• Børsen: Peter Warnøe og Lars Tvede skyder mio i it-firma - Løvens Hule-investorerne Jesper Buch og Jan Lehrmann er allerede ejere

2016:

• Finans.dk: Kristian hitter stort med sælgernes svar på Endomondo

2014:

• Børsen: Just-Eat-stifter sender million efter app

Background

I started my career in a Customer Service in a Scandinavian Sattelite TV provider, after dropping out of University where I was studying Economics and Law. After a few months in front-line I was promoted to the Save department, where our job was to keep customers who explicitly stated to front-line that they wanted to cancel their subscription.

I quickly discovered the need the keep track of my performance and developed an early version of what today is Plecto. During the course of one month our performance increased by 50% as a result of the competitive element of showing everyone on a real-time leaderboard.

I had a quick de-tour to Switzerland working two years as a Python Developer and later System Administrator at Divio AG. While I lived in Switzerland, I started a complete re-write of the system from the ground up. I later decided that I wanted to move back to Denmark to pursue a degree in Computer Science and to be closer with my family and friends.

Just before I moved back, I got a call from the Customer Service department I used to work in. The original system I developed, which they had continued to use, was installed on a desktop computer in the middle of the call center and it somehow had crashed its harddisk. After two days the call center noticed a 40% decrease in performance. Since I had developed a completely new solution ground up while living in Switzerland, I was able to set up a cloud based version in a matter of hours. From one minute to the other, performance was back up.

My former manager at the call center, Steffen Bagge, later gave me a call. He had gotten a new job at Eniro where they were still using white boards to keep track of their sales. He wanted a similar solution at Eniro. After a series of calls we decided to form a company together, a company who would later become Plecto.